No, this isn’t another fawning Gucci Mane post; the internet already has enough of those. In fact, I’m not really sold on Mr. Mane at all (and much less his half-retarded sidekick.) Nevertheless, I will admit that his joyful shouts of “Gucci!” do add something to “Break Up,” the new single from former milk carton candidate (and current potential Chris Brown replacement) Mario. Apparently Gucci’s street buzz has been unstoppable ever since he was jailed for being a fucking idiot, and the big question since his release has been whether or not he can transfer that buzz into mainstream success. He recently hopped on remixes of the Black Eyed Peas’ “Boom Boom Pow” and Mariah Carey’s “Obsessed,” but this Mario record may be the first true test of his crossover abilities. So how does he do?
Well, the first thing that needs to be said is that Gucci is no Fabolous. His verses here–if you can call them that–are memorable more for his ad-libs than for any clever couplets or double-entendres, and by the time he ends his second verse (before yelling one more “Gucci!” for good measure) you’re left wondering what all the hype is about. True, the man is entertaining enough, but I can’t imagine digesting a whole album of his mumbled metaphors about his jewelry. Then again, there are a lot of people waiting on that shit. But like I said: for this track, the shtick largely works. Of course it doesn’t hurt that Bangladesh’s beat brilliantly combines the bass-assault minimalism of “A Milli” with just the right touch of melody, or that Mario’s harmonies sound bright and refreshingly devoid of autotune. Like it or not, Gucci haters, this is gonna be a huge single, and I wouldn’t be surprised to see it solidify Gooch’s place in the mainstream. Whether he really deserves that place is another question, but one that will probably prove irrelevant as this record makes its way up the charts.
Update: Nahright just posted the video.